What Makes An Apology?
.. a meaningful, genuine and effective apology starts with saying sorry. Period. It is very tempting to want to explain why, or to indicate that one didn’t mean it to cause harm, or to refer to social mores at the time and so on. This undermines the effectiveness of the apology. Anything that sounds like self-justification doesn’t help those to whom the apology is directed. This is one of the costs of being prepared to make an apology. And reminds us to remember that the apology is for those who have been hurt, not those who are doing the apologising. The words of the apology therefore need to be clear and unequivocal; free of any desire to save face, to qualify or justify.
